| Name: The AMIDEX Investment Services Index
Code: AMISX
Description: The AMIDEX Investment Services Index is an equity benchmark for financial companies actively involved in brokerage and investment management.
Rationale: The AMIDEX Investment Services Index is a new, unmanaged Index consisting of the stocks of the larger capitalization publicly traded brokerage firms and investment management companies.
Background: Investors now have increased access to the stock market and to mutual funds via online brokerage firms, discount brokers and traditional brokerage firms. Daily trading volume more than doubled in the 1990s. The Investment Advisor believes that with the current volume of trading and the number of investment products now on the market, consideration should be given to investing in companies in industries that have the potential to profit from increased trading volume and increased investments in mutual funds.
Two such industries are brokerage and investment management. Brokerage firms, both traditional and on-line, derive revenue, in part, from commissions or other account fees imposed for holding or trading securities. The AMIDEX Investment Services Index includes stocks of both publicly traded traditional and on-line brokerage firms.
Methodology: The AMIDEX Investment Services is a market capitalization weighted index, consisting of the 35 highest capitalized brokerage firms and investment management companies publicly traded on U.S. Exchanges. Bloomberg L.P. independently calculates and publishes the AMIDEX Investment Services Index. |